Sales Careers at KnowBe4

Get ready to discover what makes KnowBe4's sales organization one of the most dynamic and rewarding places to build your career! Fresh off our 2025 Revenue Kickoff event in Tampa, Florida, where we celebrated our top performers and set ambitious goals for the year ahead, we're excited to share insights into our sales culture and the incredible opportunities available across our revenue teams. In this blog, we'll walk you through our various sales roles, what it takes to succeed at KnowBe4, and how you can join our fast-growing global team. Whether you're an experienced sales professional or looking to launch your career in cybersecurity sales, read on to learn how you can become part of our success story.

RKO

KnowBe4 kicked off 2025 with an electrifying Revenue Kickoff Event, bringing together Knowsters from across the globe in Tampa, Florida. The three-day gathering was a dynamic mix of inspiration and strategy, featuring compelling keynotes from our executive leadership team and focused break-out sessions led by revenue leaders who shared their expertise and vision for the year ahead.

The event proved to be an invaluable opportunity for our revenue teams to connect, collaborate, and build stronger relationships through various networking activities. This year's kickoff was particularly memorable as we welcomed our new colleagues from Egress into the KnowBe4 family, creating an even more diverse and energetic atmosphere. The combination of strategic planning, professional development, and team building set an exciting tone for what promises to be a transformative year ahead in 2025!

President’s Club

At this year's Revenue Kickoff, we celebrated the exceptional achievements of our top performers across all market segments with our prestigious President's Club recognition. These outstanding Knowsters, who consistently demonstrated excellence throughout 2024, were honored in a special ceremony where they received their iconic red jackets – a symbol of elite performance at KnowBe4. The President's Club members enjoyed VIP treatment throughout the event, including premium front-row seating at all sessions and an exclusive networking cocktail hour with our leadership team. In addition to the recognition and distinctive red jackets, each honoree received a cash bonus as a testament to their remarkable contributions to KnowBe4's success. The award ceremony was an inspiring reminder of what's possible through dedication, hard work, and exceptional performance, setting the bar high for all Knowsters in 2025.

SDR

At the frontlines of KnowBe4's sales efforts are our tenacious Sales Development Representatives (SDRs). In this vital role, you'll drive interest from potential prospects through outbound calling and emailing. It's your job to identify qualified leads, gauge their interest in KnowBe4's innovative security awareness training solutions, and pass them along to Account Executives to advance the sales process.

As an SDR, you'll be crucial in filling the sales pipeline by contacting cold prospects across various industries. You'll leverage your sales talents to capture attention, ask insightful questions to understand needs, and efficiently qualify leads based on their potential fit. Top-performing SDRs live for smashing activity targets through relentless prospecting each day. If you thrive in a fast-paced sales environment and want to kickstart your career at an industry-leading cybersecurity company, the KnowBe4 SDR position could be perfect.

Small Medium Business Account Executive

At KnowBe4, our SMB Account Executives drive new business acquisition and revenue growth in the pivotal small and medium business market segment. In this fast-paced, quota-carrying role, you'll spearhead sales efforts by identifying prospects, running product demos, articulating KnowBe4's value proposition, and closing deals.

Your primary directive is to achieve and exceed monthly sales targets by bringing new SMB customer logos and reactivating lapsed accounts. You'll build a healthy pipeline through outbound prospecting tactics like cold calling, networking, and lead qualification. With a consultative sales approach, you'll uncover needs, navigate decision-makers, present KnowBe4's innovative security awareness solutions, and strategically position pricing. Top performers will combine a relentless work ethic with the ability to shepherd opportunities through the entire sales cycle efficiently. If you're a hungry sales hunter looking to make your mark in the dynamic SMB space while representing an industry-leading cybersecurity brand, the KnowBe4 SMB Account Executive role could be the ideal way to advance your career.

Mid Market Account Executive

For seasoned sales hunters, the role of Mid-Market Account Executive at KnowBe4 allows you to flex your new business acquisition skills. In this quota-carrying position, you'll identify, qualify, and close new mid-market customers for KnowBe4's industry-leading security awareness training solutions.

Your primary directive is to build a robust pipeline of mid-market opportunities through strategic prospecting methods like outbound calling, lead follow-up, and reigniting past opportunities. You'll leverage your consultative sales abilities to understand prospects' needs, navigate decision-makers, articulate KnowBe4's value proposition through product demos, and negotiate deals strategically to maximize revenue. Top performers will combine relentless prospecting activity with the talent to shepherd complex sales cycles to a closed-won outcome efficiently. If you thrive in a fast-paced, hustle-driven sales environment focused on acquiring new logos, the Mid-Market AE role could be the ideal next step to accelerate your sales career.

Small Medium Business Account Manager

For sales professionals passionate about cultivating long-term customer relationships, the role of SMB Account Manager at KnowBe4 allows you to play a pivotal part in our client's success. As an SMB Account Manager, you'll be responsible for a book of existing small and mid-sized business accounts, working to maximize sales opportunities through product expansions and upgrades. SMB Account Managers will partner with Renewal Specialists and Customer Success Managers on renewals for current customers. 

Your primary objective is to achieve and exceed monthly sales quotas by promoting KnowBe4's complete security awareness training solutions to your assigned accounts. You'll leverage your consultative abilities to identify key decision-makers, run product demos, articulate the value proposition, and strategically negotiate pricing. Collaboration is critical, as you'll partner closely with Customer Success Managers to increase product adoption, find cross-sell opportunities, and ensure customer retention. If you thrive on developing strong relationships, driving revenue growth within an existing customer base, and representing an innovative cybersecurity leader, an SMB Account Manager position at KnowBe4 could be your next rewarding career move.

Mid Market Account Manager

For sales professionals who thrive on cultivating long-term customer relationships, the Mid-Market Account Manager position at KnowBe4 allows you to play a pivotal role in driving revenue expansion. In this vital role, you'll manage a book of existing mid-market accounts and work to maximize opportunities for product expansions, upgrades, and renewals.

Your core responsibility is to develop pipelines and achieve monthly sales quotas by cross-selling and up-selling KnowBe4's innovative security awareness solutions into your assigned accounts. You'll leverage your consultative sales abilities to identify decision-makers, understand needs, run product demos, and strategically position pricing. Collaboration is critical as you'll partner closely with Customer Success Managers to increase product adoption and value realization, ultimately positioning customers for renewal and growth. If you excel at managing existing customer relationships, discovering revenue opportunities, and representing an industry-leading cybersecurity brand, a Mid-Market Account Manager role at KnowBe4 is an exciting next career step.

Enterprise/Strategic Account Executive

For elite sales hunters, the role of Enterprise Account Executive at KnowBe4 allows you to apply your skills on the biggest stage - selling cybersecurity solutions to Fortune 500 and global enterprise organizations. In this prestigious, quota-carrying position, you'll take ownership of large strategic accounts and drive new business acquisitions.

You aim to identify, qualify, and close net-new enterprise logos while reactivating lapsed accounts. You'll employ consultative strategies like high-level prospecting, executive-level demos of KnowBe4's entire product suite, and tailored value propositions. Given the complexity of these opportunities, you'll leverage your ability to navigate internal buying processes, build consensus across decision-makers, and structure competitive pricing and contract terms. Top enterprise closers combine polished business acumen with an unrelenting commitment to pipeline management and opportunity advancement. If you're a proven big deal maker looking to represent an industry-leading brand, dominate whiteboards, and earn premium incentives based on your performance, then KnowBe4's Enterprise AE role could be the ideal way to elevate your sales career.

Enterprise/Strategic Account Manager

For seasoned sales professionals, the role of Enterprise Account Manager at KnowBe4 allows you to apply your talents to our most significant and strategic customer accounts. In this vital position, you'll oversee a portfolio of substantial enterprise clients and drive revenue expansion through product cross-sells, upgrades, and renewals.

Your primary objective is to develop pipelines within your assigned accounts that achieve and exceed monthly sales quotas. You'll leverage your consultative abilities to understand needs, identify decision-makers, run solution demos, and strategically position KnowBe4's entire product suite. Given the complexity of these large deployments, you'll partner closely with Customer Success Managers to increase product adoption value realization and nurture the path to renewal and growth. Top performers will combine expert client management skills with the desire to represent an innovative cybersecurity leader at the highest level. If you thrive on expanding revenue streams within central enterprise relationships through technical depth and exceptional customer experience, then KnowBe4's Enterprise Account Manager role could be the ideal next step.

Channel

At the heart of our partner ecosystem, Channel Account Managers (CAMs) serve as the vital link between KnowBe4 and our diverse network of partners. These dynamic professionals manage and nurture partner relationships to drive growth through increased deal registrations and the acquisition of new customers. Our CAMs wear multiple hats – they're relationship builders, strategic advisors, and enablement specialists all rolled into one.

The role demands a unique blend of skills, from developing joint marketing initiatives with premier partners to providing hands-on support through product demonstrations and partner portal guidance. CAMs are responsible for managing a substantial portfolio of established partners, ensuring their success through strategic planning, regular communication, and marketing support. They're results-driven professionals who maintain accurate pipelines, meet sales targets, and help partners leverage KnowBe4's extensive resources to generate leads and close new business. While a background in IT security and channel sales is beneficial, the key to success in this role lies in strong relationship-building abilities, excellent communication skills, and a talent for strategic thinking in a fast-paced sales environment.

Customer Success Managers

Our Customer Success Managers (CSMs) are the architects of long-term customer relationships, focusing on maximizing value and driving success for our valued accounts. These seasoned professionals go beyond traditional account management, serving as trusted advisors who help organizations build and maintain robust security awareness programs that align with their executive goals and business objectives.

At the core of this role is the ability to forge strong relationships with stakeholders at all levels, from administrators to C-suite executives. Our CSMs take a consultative approach, leveraging various KnowBe4 assessment tools and best practices to help customers develop mature security cultures. They guide customers through the entire journey - from initial onboarding and program design to ongoing optimization and growth. Through regular business reviews, program assessments, and strategic planning sessions, these CSMs ensure customers achieve maximum value from their KnowBe4 investment while identifying opportunities for expansion and enhancement. Success in this role requires a perfect blend of strategic thinking, relationship building, and technical expertise, all focused on delivering exceptional customer experiences that drive long-term partnership and growth.

Sales Engineers

Sales Engineers at KnowBe4 are the technical bridge between our innovative solutions and potential customers, playing a vital role in helping organizations understand how our products can address their security awareness challenges. These technical experts work hand-in-hand with our sales teams, bringing deep product knowledge and technical expertise to every customer interaction.

What sets our Sales Engineers apart is their unique ability to translate complex technical concepts into clear business value. They lead product demonstrations, guide customers through Proof of Value engagements, and address technical questions with precision and clarity. Beyond their technical prowess, these professionals are skilled communicators who excel at building rapport with prospects and understanding their specific needs. They combine product expertise with business acumen to effectively demonstrate how KnowBe4's solutions can solve real-world security awareness challenges. Our Sales Engineers are continuous learners who stay current with industry trends and competitive landscapes, ensuring they can always provide the most relevant and valuable insights to our prospects.

Whether you're an experienced sales professional or just starting your career, KnowBe4 offers diverse opportunities to grow and thrive in the cybersecurity industry. From SDRs laying the groundwork for new business to Enterprise Account Executives closing major deals, each role plays a vital part in our mission to help organizations manage the ongoing problem of social engineering. If you're passionate about sales, driven by results, and want to join a dynamic team that's making a real impact in cybersecurity, we want to hear from you. Check out our current openings and take the first step toward your future at KnowBe4 today. Your next great career move could be just a click away!