KnowBe4 Appoints Lijong Tjang A Tjoi as Senior Director of International Sales for Western and Eastern Europe


Seasoned Sales Leader to Drive Continued Growth and Expansion Across Key European Markets

KnowBe4, the world-renowned cybersecurity platform that comprehensively addresses human risk management, is pleased to announce that Lijong Tjang A Tjoi has been appointed as senior director of sales for its international operations in Western and Eastern Europe. Tjang A Tjoi has a track record of successfully leading various international sales teams. Lijong

KnowBe4 is used by more than 70,000 organisations worldwide and has been implemented by over 2,000 customers in Western and Eastern Europe. 

"Lijong's wealth of experience and proven leadership in driving sales growth in international regions makes him the ideal candidate to spearhead our continued expansion across Western and Eastern Europe,” said Stu Sjouwerman, Founder and CEO of KnowBe4. “I am confident he will play a pivotal role in strengthening our market position in these key strategic markets.”

“I'm pleased to have joined the talented team at KnowBe4,” said Lijong Tjang A Tjoi, senior director of international sales at KnowBe4. “As a passionate leader, I am excited to inspire our sales teams to help customers succeed in managing the ongoing challenge of social engineering and other escalating cyber threats. KnowBe4's strong people-centric culture and comprehensive security awareness training platform were key factors in my decision to join the organisation. I am eager to leverage my experience in leading high-performing sales teams to drive the continued growth of business throughout Eastern and Western Europe.”

Lijong Tjang A Tjoi started his career at Exact, a software development company, where he was a sales consultant, partner manager and an enterprise resource planning consultant. He then moved to Dell Technologies, where he spent the next 24 years of his career leading sales teams in the Netherlands, United Kingdom, EMEA, and Western Europe. In 2021, he joined Fortinet, where he served as the head of sales at Fortinet, playing a crucial role in driving large enterprise business sales in the Netherlands. 

For more information on KnowBe4 Careers, visit https://www.knowbe4.com/careers.

About KnowBe4

KnowBe4 empowers workforces to make smarter security decisions every day. Trusted by over 70,000 organizations worldwide, KnowBe4 helps to strengthen security culture and manage human risk. KnowBe4 offers a comprehensive AI-driven ‘best-of-suite’ platform for Human Risk Management, creating an adaptive defense layer that fortifies user behavior against the latest cybersecurity threats. The HRM+ platform includes modules for awareness & compliance training, cloud email security, real-time coaching, crowdsourced anti-phishing, AI Defense Agents, and more. As the only global security platform of its kind, KnowBe4 utilizes personalized and relevant cybersecurity protection content, tools and techniques to mobilize workforces to transform from the largest attack surface to an organization’s biggest asset.

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